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Hirestreet
Hirestreet is a clothing rental brand that offers women the ability to rent premium brand clothing at an affordable price. In this brief I
was tasked to create a new logo for the brand, produce stationery items, surface graphics, and advertisement materials.
Hirestreet Logos:
The logo uses Eye Catching Pro as the font. This font appears feminine and is a classy and sophisticated style of type.
The flowers surrounding the type represent fluorescent designs that are present in feminine dresses.
Hirestreet Poster:
The poster for Hirestreet follows the eye trail of the reader. They begin by looking at the type in the top left hand corner, and move to the woman who's arms are down by the Hirestreet logo. This leads the reader down to the logo and to the final set of text.
Hirestreet Business Card:
The business card for Hirestreet uses a simple design with the main focus being on the logo of the brand. The card includes all necessary information, but not too much so it clogs up the card with unnecessary information. The Hirestreet type always uses
Eye Catching Pro to keep consistency.
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